Le Manuel du cr ateur de start up

Titre : Le Manuel du cr ateur de start up
Auteur : Steve Blank
Éditeur : Editions Diateino
ISBN-13 : 2354560729
Libération : 2013

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Sortez de votre bureau ! Allez à la rencontre de vos futurs clients, faites preuve d'agilité et n'hésitez jamais à changer radicalement de direction. Ce livre est une véritable boîte à outils et fournit à chaque entrepreneur, qu'il développe des produits physiques ou numériques, des conseils pratiques et des processus spécifiques à suivre pour créer une entreprise viable et profitable. "Le manuel du créateur de start-up se rapproche plus du manuel d'entretien de votre voiture que de votre livre de chevet. Ne tentez surtout pas de le lire d'un trait. Il sera votre compagnon - et, nous l'espérons, votre meilleur ami - pour les six à trente prochains mois, voire plus, qui sont souvent nécessaires pour créer et développer une entreprise florissante". [Source : 4e de couv.]

Innovation Engines

Titre : Innovation Engines
Auteur : Dimitri Uzunidis
Éditeur : John Wiley & Sons
ISBN-13 : 9781119427353
Libération : 2017-05-17

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In an uncertain economy where business risk is significant, the company tends to rely more on its environment than to invest, for example, in all steps of technological creation; This can be explained by the fact that investments in the acquisition (ownership) of production resources are less expensive than those implied in the formation of these resources; which also explains the attractiveness (in an open economy) of regions with abundant scientific and technical resources. To understand and analyze the innovation process in order to better design and launch new goods, services and technologies, one has to consider the creative dimension of the individual, the business and the organization in general. In new approaches to innovation, the entrepreneur and the company are analyzed through their skills, and their function of resource generation; Innovation thus becomes endogenous, gradual or radical, integrated in a complex process with many feedbacks and interactions. The innovative organization (small or large) is presented in this book as a dynamic system composed of specific and diverse skills (including those of the contractor, engineers or managers). By acquiring, combining and mobilizing these skills, the innovative agent (entrepreneur or company) can create technological resources and develop relations with its environment. Hence the importance of management in design, implementation, protection of intellectual property as well as of the development of new goods, services and technology, commercial and organizational models.

Entreprendre

Titre : Entreprendre
Auteur : Frank Janssen
Éditeur : De Boeck Superieur
ISBN-13 : 9782804192426
Libération : 2016-06-07

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Frank Janssen A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Entreprendre Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

The Four Steps to the Epiphany

Titre : The Four Steps to the Epiphany
Auteur : Steve Blank
Éditeur : BookBaby
ISBN-13 : 9780989200523
Libération : 2013-10-03

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The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new.

Renaissance Military Memoirs

Titre : Renaissance Military Memoirs
Auteur : Yuval N. Harari
Éditeur : Boydell Press
ISBN-13 : 1843830647
Libération : 2004

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Renaissance military memoirs studied for what they reveal of contemporary attiudes towards war, selfhood and identity.

The 22 Immutable Laws of Marketing

Titre : The 22 Immutable Laws of Marketing
Auteur : Al Ries
Éditeur : Harper Collins
ISBN-13 : 9780061798177
Libération : 2009-10-13

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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

The 22 Immutable Laws of Marketing

Titre : The 22 Immutable Laws of Marketing
Auteur : Al Ries
Éditeur : Profile Books(GB)
ISBN-13 : 1861976100
Libération : 1994

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Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Value Based Fees

Titre : Value Based Fees
Auteur : Alan Weiss
Éditeur : John Wiley & Sons
ISBN-13 : 9780470437674
Libération : 2008-11-03

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In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client's perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant's own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees.

Digital Citizenship

Titre : Digital Citizenship
Auteur : Karen Mossberger
Éditeur : MIT Press
ISBN-13 : 9780262250191
Libération : 2007-10-12

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Just as education has promoted democracy and economic growth, the Internet has the potential to benefit society as a whole. Digital citizenship, or the ability to participate in society online, promotes social inclusion. But statistics show that significant segments of the population are still excluded from digital citizenship. The authors of this book define digital citizens as those who are online daily. By focusing on frequent use, they reconceptualize debates about the digital divide to include both the means and the skills to participate online. They offer new evidence (drawn from recent national opinion surveys and Current Population Surveys) that technology use matters for wages and income, and for civic engagement and voting. Digital Citizenship examines three aspects of participation in society online: economic opportunity, democratic participation, and inclusion in prevailing forms of communication. The authors find that Internet use at work increases wages, with less-educated and minority workers receiving the greatest benefit, and that Internet use is significantly related to political participation, especially among the young. The authors examine in detail the gaps in technological access among minorities and the poor and predict that this digital inequality is not likely to disappear in the near future. Public policy, they argue, must address educational and technological disparities if we are to achieve full participation and citizenship in the twenty-first century.

Business Model Generation

Titre : Business Model Generation
Auteur : Alexander Osterwalder
Éditeur : John Wiley & Sons
ISBN-13 : 9781118656402
Libération : 2013-02-01

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"