Planning and Managing Public Relations Campaigns
Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.
The Body Economic
Two public health researchers prove that the recent economic crises around the world have had calamitous effects on people's health, citing increases in suicide rates, HIV transmissions, alcohol abuse and heart disease during times of bad fiscal policy.
The Major Transitions in Evolution
During evolution there have been several major changes in the way genetic information is organized and transmitted from one generation to the next. These transitions include the origin of life itself, the first eukaryotic cells, reproduction by sexual means, the appearance of multicellular plants and animals, the emergence of cooperation and of animal societies. This is the first book to discuss all these major transitions and their implications for our understanding of evolution.Clearly written and illustrated with many original diagrams, this book will be welcomed by students and researchers in the fields of evolutionary biology, ecology, and genetics.
TimeRiders City of Shadows
Liam O'Connor should have died at sea in 1912. Maddy Carter should have died on a plane in 2010. Sal Vikram should have died in a fire in 2026. But all three have been given a second chance - to work for an agency that no one knows exists. Its purpose: to prevent time travel destroying history . . . Hunted by cyborg assassins from the future, the TimeRiders must abandon New York and go on the run. They escape to Victorian London and the streets where Jack the Ripper roams. But, before they can establish their new base, they make their most shattering discovery yet - and it will change everything . . . ** Book six in the bestselling TimeRiders series by Alex Scarrow. ** Victorian London's Jack the Ripper get a time-travel makeover! ** Perfect for fans of Doctor Who and Sherlock Holmes. ** TimeRiders (Book 1) won the Red House Book Award older readers category, and was Penguin UK's first ever number one on the iBooks Store. ** www.time-riders.co.uk
NEW BK OF MARTYRS
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
A Distant Neighborhood
Everyone dreams of going back to childhood - but when businessman Nakahara is catapulted back to his school days with his adult memories still intact, he sees his past in a different light. Two-time Eisner Award nominee Jiro Taniguchi takes readers on an awe-inspiring journey with what is widely considered to be his chef d'oeuvre to date.
An expanded second edition of a guide to a popular new gardening trend profiles eight prototype edible gardens in various U.S. regions and draws on testimonies from homeowners about their experiences of growing food where they live, offering additional insights by leading authorities on edible landscaping and sustainable foods.
Wed By Deception
Lucas had supposedly died eleven years ago, in the wedding day accident that had left Nadia in a coma. So who was this man standing outside her Dallas penthouse, claiming to be the man she'd loved? And why did her instant joy at finding Lucas alive suddenly turn to trepidation at the cool disdain in her groom's eyes?
Against the Madness of Manu
Bhimrao Ramji Ambedkar A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Against the Madness of Manu Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.
Bye Bye Blondie
Psychiatric institutions and class difference doom two young lovers from the start in this dark romantic comedy.